Apple Loop: iPhone 15 Pro launch date confirmed, iPhone 15 delayed, Apple’s expensive problem in China

Looking back at another week of news and headlines from Cupertino, this week’s Apple Loop covers September launch date, leaked iPhone 15 details, disappointing iPhone Pro Max delay, iPhone 15 price Pro surge, Apple’s budget MacBook, App Store facing port restrictions, and Apple’s ban in China hit the stock price.

Apple Loop is here to remind you of some of the many discussions that have taken place around Apple over the past seven days (and you can read my weekly Android news recap here on Forbes).

New availability issues surrounding iPhone 15, possible delays

Apple’s iPhone launch event takes place next week and while four smartphones in the iPhone 15 family will take the stage, it may take customers longer than expected to buy the new handset their. Due to various manufacturing issues, the number of available handsets will be lower than expected:

“[Apple analyst] Ming-Chi Kuo revealed that Apple is having serious problems producing camera sensors for the standard iPhone 15 models and the Pro’s titanium frame, plus delays in the production of the flagship iPhone 15 Pro Max. Perhaps the biggest shocker is the new stacked CIS main camera for the iPhone 15 and iPhone 15 Plus. Kuo said that Apple has tried to resolve its production problems by increasing volumes, but up to 15% of regular models are still affected.

(Forbes).

Not only will inventory be down across the board, but the iPhone 15 Pro Max — which Apple expects will account for 30 to 40 percent of total iPhone 15 sales combined — won’t be delayed until a few days. months, causing it to be delayed. until the end of October before general retail sales begin:

“Productivity issues with Sony, the image sensor supplier for the iPhone 15 Pro Max, are severe. Therefore, the iPhone 15 Pro Max release date may be delayed by about 4 weeks.”

(Forbes).

14 Days Remaining

The delay hasn’t stopped Apple’s marketing machine from revving up to attract the attention of people outside the usual geek circles. One of them is the traditional YouTube countdown timer until the Apple Store doors open:

“It’s another small step on a road that ends Friday, September 22 with the release of iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max, Apple Watch Series 9 and next-generation Apple Watch Ultra Monday. That’s when they’re all expected to hit Apple Store shelves. It looks like the new AirPods Pro will be launched at the keynote and sold alongside the iPhone and Watch. “

(Forbes).

…and if you’re looking for a comprehensive timeline of launches, David Phelan has you covered (Forbes).

Be ready for price increases

iPhone 15 Pro and Pro Max fans are willing to pay a little more for their new iOS smartphones. The latest leaked pricing details suggest that there will be a significant price increase on the handsets, with new build materials and optical hardware taking on much of the responsibility:

“In previous reports, titanium was said to be responsible for a significant cost increase for Apple, but with claims that the iPhone 15 Pro will not increase in price, it seems unlikely that this will be passed on to users. last. first 10x optical zoom camera, and this fits with claims that the iPhone 15 Pro Max could go up to $200, becoming the most expensive iPhone ever launched.”

(Forbes).

Would Apple risk launching a cheaper MacBook?

This week, some signs were seen from the supply chain that Apple is preparing a cheaper MacBook to compete with Chromebooks. Scheduled for late next year, it would be a brave choice for Apple to fall below the recognized $999 mark:

“The most significant risk will be to Apple’s brand. While there have been ‘cheaper’ products that build on the value proposition launched in the past – the iPhone 5C immediately comes to mind – Apple’s appeal is to be part of the market.” crowd, to dream of products that offer more benefits than the average and feel that your money is buying a quality product.”

(Forbes).

Apple’s European gatekeepers

Three of Apple’s key assets have been marked as “gatekeepers” by the European Union. In essence, the App Store, Safari and iOS browsers have market strengths that will attract more regulation to ensure they do not distort competition.

“The EU’s Digital Markets Act (DMA) seeks to limit the power of big tech companies. Designated ‘gatekeeper’ platforms will now face a ban on translation prioritization their own services over those of their competitors. These platforms will also be prevented from combining personal data across different platforms. services and will have to allow users the option of downloading apps from across platforms. replacement platform.”

(MacRumors).

And finally…

Apple shares saw a notable decline this week following restrictions on iPhone use by Chinese government officials.

“Investors are worried about the ability of the world’s most valuable public company to operate in the world’s second-largest economy. Apple recorded its biggest daily drop in more than a month on Wednesday. The company lost about $200 billion in two days and the stock is currently the worst performer in the Dow Jones Industrial Average.”

(CNN).

Apple Loop brings you seven days worth of highlights every weekend on Forbes. Don’t forget to follow me so you don’t miss any future news. You can read last week’s Apple Loop here or this week’s edition of Loop’s sister column, Android Circuit, also available on Forbes.

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